Course Description
Google Ads 2020: How our clients have transformed their sales using Google Ads & get your Google Ads certification!
- Skill level: All levels
- Lectures: 136
- Languages: English
- Video: 24.5 total hours
Your customers are using Google every single day to search for the products and services you offer, but you’re losing business to your competition because their AdWords campaigns are more optimized than yours are.
It doesn’t have to be that way.
My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.
ZERO Experience Required
In this course you will learn:
- How to set up your AdWords account from scratch
- The theory behind successful online advertising
- What keywords are and how to use them to your advantage
- How to set up conversion tracking and how to track phone calls from your website
- How to track sales, revenue and form submissions using Google AdWords
- How to take advantage of competitor reports and customer data in your campaigns
- How to write and A/B test your ads
- How to increase Quality Score and decrease your cost per click
- How to structure your account, campaigns, ad groups and keyword lists for optimal results
- How to analyze keyword data in Excel to gain deeper insight into your data
- How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
- How to monitor your campaign performance on a regular basis
- How to spot trouble in your account and what you need to do to fix it
- How to understand your customers from a psychological level
…. and much much more!
